Hi, I’m Lena!

Communication designer, creative director, former CMO, former founder. Based in Barcelona (with a work permit and zero interest in moving).

I've spent 14 years helping people explain complicated things beautifully — to investors, partners, and the occasional conference room that really needed saving.

I work on flights, boats, trains, and balconies. I've run half marathons around pyramids and once spent a night in a Buddhist monastery near Everest by accident.

I think the best design is the kind you don't notice. And I think Tahoma is a punk rock choice.

What’s up with the eye icon?

Back in 2007 I designed myself a logo — an eye with a comic-book speech bubble tail. Visual communications, literally. I liked it enough to tattoo it.

In 2015, Apple released the 👁️‍🗨️ emoji. Same idea. Turns out I was just ahead of schedule.

If any of that makes sense to you, we'll probably get along.